When you are a business owner, you will need to do lots of marketing to get your company noticed. An excellent way to do this is to use social media to complement the other marketing techniques you employ. There are many social media platforms that you can use, and most of them also have a paid advertising service you may want to consider using. Below are some of the most popular platforms you can use for your business and help boost brand awareness and drive traffic to your website.
Facebook is the largest of all the social media networks, so it is one that you will want to have a presence on for your company. There are around 2 billion active monthly users on the platform, so it is also an excellent place to advertise your products or services. If you are considering using the paid ads, you may want to seek assistance from a Facebook ads agency that can help to optimise your campaign and increase your return on investment.
Instagram has the same owners as Facebook does, and it is another excellent platform to advertise your business. It is ideal for sharing images and videos that you can create to showcase your products or services and connect with your target audience. You can also use this platform for paid advertising, and you can get an excellent return on your investment when your campaign is optimised correctly and well run.
If your company targets other businesses for your products or services that you offer, LinkedIn may be an excellent site for you to use. LinkedIn is a professional networking site that you can connect with people from around the world. They also offer paid ads like most social media platforms, which can be lucrative for your business. It is also an excellent way of connecting with other companies in your industry and allows you to keep an eye on what your competitors are doing.
TikTok is a video sharing platform that is extremely popular with the younger generations. The maximum duration for videos is three minutes, which is plenty of time to sell your products or services in a fun and creative way. You can consider using the paid ads that the platform has available, and you can also consider working with a TikTok influencer to highlight your brand and advertise your business. TikTok influencers often have a vast number of followers, and utilising this audience can effectively market your company and boost sales.